Tag: Design

Why Print Design Is Beneficial for Your Business

The Importance of Print Design to a Business

Digital marketing has taken the world by storm. Entrepreneurs tend to focus most of their energy on online marketing, since their target audience will often be on the internet. Since most things are now primarily done in cyberspace, some might wonder whether print design can still affect their business performance. The answer is yes.

Why Is Print Design Effective for Advertising?The tangibility of print graphics makes it easy for customers to keep physical copies of advertisements near them, whether it be the coffee table or the fridge. Posters and brochures, for example, can last for a long time upon receipt. 

Printed items feel more legitimate and professional compared to online promotional materials. Your company appears credible when all the information about your products and services are readily available.

The quality of the design can also add character to your brand. Aesthetics …

The Influence of Office Design on Creativity

When we take a look back over the history of business and business culture, we do not even have to look all that far back – maybe only 50 years or so – to find a time when the design of the office was nowhere near a top concern for many business owners. Office buildings were simply just set up so that you could pack in hundreds of desks with hundreds of people sitting at them in the same room. The floor layouts were such so that if you leaned back to stretch you may knock the hat off of the person working behind you. Thankfully, a lot has changed over the last couple of years.

Over the last few years, there has been a lot of time and money poured into research in order to decipher the best possible office layout design to increase productivity. Because of that research, …